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About Us

A quick search of wigs on Google will result in an avalanche of sites claiming that they have the best lace wigs available. How do you make sense of it all? The experienced wig wearer knows that a lot of these sites are fly by night and do not deliver what they promise. We have been in business for 10 years and pride ourselves on offering quality consulting services for top quality hair replacement options.

"De Novo" literally means to make anew. Our focus is not on hair, per se, but on self-identification, transformation and character. Whether you a looking for a new style, glamour, or everyday practicality, we have you in mind. Our catalog includes choices in a range of styles, textures and colors that can be custom made to your specifications.

We understand that there are many different reasons why one would want or need to buy a lace wig or hairpiece and we will consult with you about your specific needs. Many wear lace wigs as a result of hair loss due to alopecia, hormonal changes, radiation treatment, illness, or stress, just to name a few. Others take advantage of the superior advantages of the fashion alternatives available with lace wigs: one can change styles without chemically processing or cutting one's own hair, use lace wigs for protective styling to nourish hair and stimulate healthy hair growth, use as a transitional style between hair processing or use while growing out one's natural hair texture. Whatever the case, with De Novo Hair, you can reclaim your style and confidence with one of the most realistic looking hair extensions on the market!

De Novo Hair strives for excellence in service and quality and we assure our customers just that. The following principles guide our mission:

  • Apply the highest standards of excellence in our products and in the way we do business.
  • Treat our customers with respect and dignity.
  • Maintain customer satisfaction all of the time.

You can feel assured and trust that you have invested in a quality product from a company that values customer satisfaction. We guarantee to represent our products accurately and fairly and to stand by our policies. We understand, however, that internet commerce can be a scary thought for many individuals and have taken steps to help safeguard your purchases and obtain your trust.

1. We provide clearly stated Store Policies about how we do business. Please do read it before ordering to ensure that you agree to our terms of service.  

2. We never sell or misuse your personal information. 

3. Our store is backed by leading industry standards on internet security.

4. We also accept payments by phone Monday-Friday 10:00am-6pm EST at 1-800-405-2823 and via PayPal at checkout. With a PayPal account, you will never share financial information with merchants and can shop online with more confidence.